Clouding computing giant Salesforce.com is to acquire the Canadian start-up GoInstant, which was set up in 2010 to focus on helping companies connect with customers via shared web experiences.
Salesforce.com announced its intention to acquire GoInstant in a blog post, as well as indicating its swerve towards the social enterprise. Details of the transaction were not been revealed, however.
"The GoInstant team and technology are a perfect fit for Salesforce.com. We enjoy a shared vision for improving business by helping organisations connect more easily with customers, fans and followers inside and outside their company," said Salesforce.com's senior vice-president Marcel LeBrun in the post.
He went on to refer to how Salesforce.com believes there is "tremendous potential" for social enterprises to benefit from the technology GoInstant has built.
The Nova Scotia-based GoInstant was set up in 2010 to focus on changing the way businesses and consumers engage across the social web. The company has since raised US$1.7m in seed financing, led by Freestyle Capital, along with Baseline.
As for Salesforce.com, just a few weeks ago it announced its plans to create more than 100 new jobs in Dublin. The company already employs around 400 people in Ireland and first set up operations here in 2000, with IDA Ireland support.
Salesforce was recently named 27th on Fortune's 100 best places to work list, as well as being recognised by Forbes as the most world's most innovative company.