The Crafts Council of Ireland (CCoI) in association with Dublin City Enterprise Board (DCEB) and Designer Dublin will co-host a 7-month Building Craft & Design enterprise programme from May- November 2013. The deadline for applications has now been extended to May 20th.
Both organisations are offering a premium package of support tailored for designer-makers to boost their product in the marketplace through a series of design led workshops.
If you are looking to innovate, re-design and develop your current range of craft products then this series of workshops is for you. The organisers are looking for 12 ambitious makers who want to inject new ideas and approaches to product development into their practice.
Over the course of the 7 months you will undertake research, engage in design challenges, learn how to brand, cost and promote your product in the marketplace. You will be asked to commit to a total of nine full days training and two tailored 1-2-1 mentoring sessions.
WORKSHOPS TO INCLUDE
· Market Research and Future Trends 23 May
Is there a demand for what you make? Do you know your market? Who are your competitors? Are you up to speed with trends for 2014?
· Product Development Part 1 4 & 5 June
How do you approach making? Do you think design, function, form? Are you up for a challenge?
· Product Development Part 2 18 & 19 June
· Branding & Sales 17 September
Who do you want to purchase your product? What are your brand associations? What market are you targeting?
· Marketing & PR 18 September
How do you plan on getting your product to market? Do you have an idea for a campaign? Can you get the media to take notice?
· Costing and Pricing Craft and Design 8 October
How much is your customer willing to pay? How can you get a good margin? Can you reduce production costs?
· Retail Relations 5 November
Where are you going to sell? Online, direct retail, wholesale, internationally? Everywhere you can?
What’s your strategy, have you considered design for export? How can you get into retail stores?
What can I expect to gain from this programme?
- Awareness of future trends
- A move towards new products/ranges for launch
- Tools you can use for future product development
- Strategies for getting your product to market
Applications are invited from designer-makers who are:
- At least 18 months in business
- Are based in Dublin city or county
- Work full time in fashion/ ceramics/jewellery /accessories /furniture and have their brand/ label as their primary source of income
- Interested in working with other designer-makers to grow their brand/label
- Registered with CCoI
- Fee to participate is €200 * programme is heavily subsidised by CCoI & DCEB
- The programme will run from May - November 2013
- Workshops will take place in a convenient Dublin location
- Closing date for applications has now been extended to May 20th
- Selection will be by application and portfolio interview (via skype)
- Shortlisting may apply
For further information, please email firstname.lastname@example.org