Becoming a content creator in the digital economy (tips and tricks to get started)

The digital economy enables marketers to turn their sales funnels upside down. Marketers are becoming digital marketers, which means that they have to learn how to become content creators. 
The content is what generates interest in what you do, creating a story (your story around the offer) enables you to connect emotionally with your prospect.

Woud you prefer to buy from a stranger or from someone you trust?